_Our Services and Experience...
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Nichols
Applied Management provides consulting services in a number of areas,
including the key areas listed to the right. |
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_Market
and Survey Research
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Market analysis
and marketing research together with survey research have comprised
an integral part of the firm's practice for many years. These
areas of service have been applied toward the development and
enhancement of product, service, and program strategies and to
provide essential feedback from consumers and stakeholders. Nichols
Applied Management has developed particular expertise in the use
of sophisticated market and survey research approaches using quantitative
techniques.
A more detailed
summary of the firm's involvement in this area is provided below.
Market
and Marketing Research
Survey Research
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Market
and Marketing Research
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Market feasibility analyses of proposed product and service
developments;
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Demand assessments and related strategic marketing studies
for products ranging from new telecommunications services
to improved industrial hand tools and agricultural products;
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Client satisfaction monitoring for private and public organizations;
and,
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Shopping centre market studies.
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Survey
Research
Nichols
Applied Management is involved extensively in the design and
implementation of mail, in-person, and telephone surveys and
focus groups as a support to the firm's market analysis, program
evaluation, performance measurement, impact assessment and
other activities.
In 2000,
the firm added the capability of computer-aided telephone
interviewing with a new in-house 10-station CATI system. That
increases the timeliness, quality assurance, and efficiency
of the telephone surveying conducted by the firm.
The firm
has completed several hundred surveys of varying scale and
approaches over the years. These surveys have been used to:
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Ascertain client and stakeholder satisfaction;
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Develop
customer or member profile information;
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Assess
awareness, opinions, behaviour, and usage;
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Determine
consumer propensities, sensitivities, and preferences;
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Estimate
market demand; and,
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Assess
the impacts of projects, programs, and other initiatives.
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If
you would like to know more about Nichols Applied Management,
please read about our firm,
learn more about our current
projects, or contact
us.
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